A main pain point among Internet marketers and businesses owners is that it can be scary to adopt a methodology when there’s a chance it may not yield immediate results.
The best in the inbound marketing game know they’re in it for the long haul; however inbound marketing strategies and tactics also have the potential to the needle immediately, as well. Below are ten ways you can apply inbound marketing to drive immediate positive changes in your strategy.
1) A/B Testing Email Marketing Campaign Elements
A/B testing can provide immediate, actionable results that can help you improve your marketing. Email A/B tests are ideal because you don’t need a large number of visitors like you would for something like a landing page, waiting for statistical significance before determining success or failure. If you have a reasonably sized email list, it will be easy to see statistically significant results more quickly.
A lot of email based A/B tests can be based on simple changes, as well. For example, just trying a different “From” name and seeing how that affects your CTR or number of leads. Not bad for something simple. If you don’t have an email marketing strategy at present, you should. AWeber is one of the best.
2) Implement an Email Marketing List Re-Engagement Campaign
It’s important to remember that there will be those on your email list that aren’t engaged subscribers. If you continue to email as if they are, you’re potentially hurting your sending reputation. Don’t ditch them yet, however. Consider creating and implementing a list re-engagement campaign, and over a 30 day period, you could have re-engaged people you once thought were uninterested.
By cleaning your list of inactive users, you’re benefiting by reducing risk of damaging your sending reputation and improving your email deliverability rate. This is a simple step forward to ensure future success with email marketing.
3) Identify a Long-Tail Keyword Phrase With High Search Volume
If you’re familiar with SEO or SEM you’ll be familiar with long-tail keyword phrases, which are highly targeted search terms, typically consisting of three words or more. Long-tail keyword phrases tend to drive very targeted traffic due to their specificity, however they’re generally considerably less competitive than related, shorter search terms, which tend to be higher in volume and more competitive.
When looking at long-tail keyword phrases from an SEO perspective, consider targeting something educational, something your audience could really benefit from. You really want to add value here. Once you’ve identified your target keyword(s), create content around it. You may be amazed at how fast you begin to rank and start generating traffic for this term.
I’ve done this with a variety of sites. After a identifying a pain point, perhaps a common question within your niche, I checked to see how much search interest there was surrounding the term and when looking at potential solutions from my competition, the opportunity was clear. The concept can be simple, but if you’re able to capture a large share of search queries you may find yourself hit with a massive wave of traffic, all from a little long-tail keyword phrase! Woo-hoo!
4) Use Newsjacking To Help Define Your Content
Newsjacking is just about as immediate as you can get. It’s important to stay up to date on the news, not only for your industry, but locally and across the world. This will help you to identify opportunities to newsjack, providing you with content to capitalize on trending traffic, driving visitors to your site, generating leads and expanding your social reach.
For those unfamiliar with newsjacking, it’s the practice of riding the traffic wave of a breaking news story by either covering it yourself first, or by applying a unique angle that relates to your own business, or both.
5) Invest in a Social Media Ad Campaign
The majority of social networks now have some sort of paid advertising option that has the potential for building your likes, fans, and follower counts in a very short amount of time. This is an ideal solution for marketers who deal with colleagues or bosses who haven’t really bought into the social media hype, or those that are starting from scratch and are looking for more detailed, easily measurable results.
It’s important to supplement paid ad spend with some sort of organic content, and an educational resource tends to work well here. As an example, this could be a free ebook promoted using Facebook ads, which is a quick and easy way to ramping up your social media lead generation fast.
6) Consider Building a Free Tool
Free tools can quickly become a gold mine for two things: lead generation or prospecting, and inbound links. This may not necessarily apply directly to all industries, however if you have engineering talent in house or some budget to outsource development, try to come up with a simple tool that prospective customers would find useful. These tools can generate a lot of buzz online, therefore inbound links, and can result in a wave of leads/prospects for nurturing.
Below are some free tools businesses have launched. Try to apply similar concepts to your niche!
- LinkTally: Get a breakdown of where a URL was shared across social networks
- Color Scheme Designer: Choose a single colour and a colour scheme will be generated around it
- Google Web Fonts: Ready to use fonts for use on your website
- TweetCharts: Look up Twitter data surrounding usernames, words, phrases, hashtags or URLs
7) Register & Respond to HARO
HARO (Help a Reporter Out) is a tool that journalists use to request quotes from subject matter experts. If you’re an expert on a particular topic you could become a featured source within a news article. If a journalist finds your quote useful and relevant to their article, your name and company could be featured – occasionally with an inbound link – within the final copy. HARO also requires very little time investment and the turnaround time is fast paced given the demands on the editorial world.
This can also be used to enhance one’s reputation management strategy through clout associated with press mentions, a valuable element for sales teams to reference, directing prospects or clients to a recent Huffington Post or New York Times article mention.
Visit HARO to help position yourself and your business as a thought leader with journalists. If you’re helpful and responsive, they may look to you for future quotes, as well.
8) Start Using Tracking Tokens Across Your Digital Marketing Campaigns
Anyone I know running inbound marketing campaigns has an obsession with campaign measurement. The utilization of tracking tokens makes this possible. If you’re unfamiliar with tracking tokens, they’re things you toss on the end of a URL so you can capture analytics about that page. You can use Google’s URL Builder to make the process quick and easy.
If you’re not already tracking your campaigns in detail, you could start saving marketing dollars now by incorporating a tracking token into your URLs. As a popular example, adding a tracking token to a PPC campaign would provide insight into top performing ad groups and whether or not they’re generating leads. You can also drill down into keyword level data to gain real optimization actionables. Imagine saving hundreds or thousands of dollars to your PPC traffic this month, funnelling those dollars into something more efficient, simply because you’ve added a tracking token.
9) Create a Blog Subscription Landing Page
Many people are familiar with using landing pages to generate leads, however they’re also extremely useful for generating blog subscribers! Having a subscription field on your site is great, however it’s even more beneficial to have a dedicated landing page designed specifically around generating blog subscribers.
First, you will have a dedicated URL you can use to promote a blog subscription. It’s important to market your blog just like any other content asset. This will allow you to use calls to action in your content marketing, internal links, social media and other promotional channels. Think about how much easier it would be to send people to a landing page rather than trying to get them to check out the blog, scroll down, look to the sidebar and find the subscription box. You can see just how effective a landing page would be.
10) Create Visual Social Media Content
Did you know that on Facebook, videos are shared 12x more often than regular text and link based posts combined? How about that photos a responsible for 53% more likes than an average Facebook post? It’s obvious that if you want to start killing it on social media, you need to take some time to create social media visualizations. This is especially important for Facebook, but you can apply it to Google+, as well.
Do you have other inbound marketing strategies and tactics that will help people drive instant (or close to) results?