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Facebook remains a dominant force when it comes to social media marketing, but Twitter is closing the gap, according to a recent return-on-investment survey. Using over 700 marketers, the survey was conducted by Wildfire Interactive, a social media management platform.
Facebook lead the pack with 94% of respondents using the network for their social media marketing strategies, however TwitterÂ wasn’tÂ far behind at 74%. There were other options available, but the resultsÂ didn’tÂ come close to the two power social networks.
The other choices for marketing were as follows:
- Blogs & Content: 41%
- LinkedIn: 32%
- YouTube: 30%
- Other: 6%
Wildfire has also reported that nearly 70% of marketers found Facebook fans to be more valuable than non-fans, the top three reasons being:
- New customer recruitment: 44%
- Higher conversion rates: 18%
- More frequent purchases: 18%
Can Twitter ever close the gap on Facebook to take the crown as the social media marketing network of choice?