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Social media marketing has been a great win for those in the Internet marketing game, primarily because itâ€™s been a very effective and free way to both support and reach out to customers. The free fun aside, nearly two-thirds of companies who completed a recent survey have said they plan to spend more on paid social media ads throughout the year.
According to a new report from Vizu, a Nielen-owned company, 64 percent of Internet marketers are planning to increase paid social advertising budgets this year. Thirty-four percent are planning to keep their 2012 budgets intact, and the other two percent have plans to decrease their budgets.
But hey guys, letâ€™s not get too excited here. These social spending increases will be fairly small, at least in comparison to a companyâ€™s overall budget. The same survey shows that 41 percent of Internet marketers are only planning to increase their budgets by less than 10 percent; another 15 percent has estimated an increase in budget from the 11-20 percent range.