Have you ever considered just how far your Facebook page posts reach? Well, here’s an easy way to figure it out. You’ll be using page insights data to calculate the percentage of Facebook fans that actually view your content.

Facebook will now allow you to paste a list of keywords within the “Precise Interests” section when setting up an ad on the network. Once you’re in the targeting section of the ad buying tool, Facebook will let you paste an interest/keyword list by clicking the little plus sign next to the Precise Interest field.

Research firm comScore has released a new study showing that more than 64 million U.S. based users are using their mobile devices for social networking, more than half accessing the sites daily. So what are users doing?

Over the past year, Nordstrom, Gap, Gamestop, and JC Penny, just to name a few, have made a strategic decision to back out of the storefronts they had implemented on Facebook.

For you social web fans, Bottlenose has given us some interesting news: it has officially hit version 2.0. For those that may be unfamiliar, Bottlenose is an intelligent social dashboard.

Tabfusion is another company jumping on the Pinterest bandwagon, releasing a Facebook tab app to allow users to display their Pins from the interest network on their Facebook pages.

Finally, after a long wait, Twitter advertising will finally become available to small businesses in March. Partnering with American Express, the program will be limited to small businesses that use and accept American Express cards.

Social Media Week is back again! And speaking of the industry, ever wonder just how successful those folks in social media are? Or maybe you’re an employee about to demand a raise. Just show them this.

When it comes to content marketing and SMM, what factors determine whether an article gets re-tweeted or not? According to HP Labs, we are now able to predict article popularity on Twitter through a variety of factors.

With Facebook’s IPO buzzing about lately, Facebook value is not only rising in the eyes of investors, but for marketers, as well. From an Internet marketing perspective we could see some real added value with the forthcoming IPO, as it will increase pressure on Facebook to monetize traffic more efficiently.