What Is Your Facebook Page Post Reach?

Facebook Page Post Reach - Marketaire.com

Have you ever considered just how far your Facebook page posts reach? Well, here’s an easy way to figure it out. You’ll be using page insights data to calculate the percentage of Facebook fans that actually view your content.

Facebook’s Ad Targeting Tool Improves Interest Targeting

Facebook Advertising - Interest Targeting - Marketaire.com

Facebook will now allow you to paste a list of keywords within the “Precise Interests” section when setting up an ad on the network. Once you’re in the targeting section of the ad buying tool, Facebook will let you paste an interest/keyword list by clicking the little plus sign next to the Precise Interest field.

What Facebook’s IPO Means For Social Advertising ROI

Facebook - Social Media & Internet Marketing - Marketaire.com

With Facebook’s IPO buzzing about lately, Facebook value is not only rising in the eyes of investors, but for marketers, as well. From an Internet marketing perspective we could see some real added value with the forthcoming IPO, as it will increase pressure on Facebook to monetize traffic more efficiently.