It’s no secret that content marketing has become a vital part of SEO. In fact, your website won’t rank well in Google or truly resonate with people without creating meaningful content.

While most people in the business world appreciate the power of the Internet and the critical role a website plays when it comes to success, just about everyone, for some reason, believes in the “if you build it, they will come” philosophy.

When it comes to SEO, creating different types of link strategies is important. Some can be aimed directly at search engines, others can be designed to appeal to a specific demographic with the hope that they will click through –guest blogging on a popular related site is one example.…

Organic and paid search are an important part of any Internet marketing strategy, however Google’s research on how the two work together has been questionable. In fact, Google has claimed that ceasing a paid search campaign would result in an 89% decline in clicks.…

Just when you thought Google’s Panda was taking a rest, Google announced that there have been recent updates to the algorithm that targets low-quality web content.

Interestingly, Google has chosen to use Twitter for the latest announcement:

As mentioned in the tweet above, Google has estimated that roughly 1.6% of search queries will be affected by the ……

There’s continuous talk and complaints about SEO, some claiming that it’s dead. SEO is dead. Just kidding. But aren’t you getting sick of hearing that? There are always claims that the latest Google update is going to destroy any sort of strategy that ever existed, but the people that push that sort of talk usually just want traffic ……

With Google’s recent re-launch of social media based results, engineers from MySpace, Facebook and Twitter have created an open-source plugin as proof that Google is prioritizing its own Google+ results in search, moving away from the original mission of being a neutral directory of search on the Web.

Google made some huge changes to its algorithm back in 2011, the first aiming and targeting spamming/scraping sites, followed by the larger Panda update targeting low quality sites.

Well friends, we have a Christmas gift for those looking to do a little extra citation building this season! BrightLocal has curated a list of the top 50 citation sources for businesses in both the US and UK.

Google has announced a massive change to its search ranking algorithm, one that has affected roughly 35% of searches. To improve relevancy, Google is now making an effort to determine whether a query will should return a result that is more up-to-date, presenting “fresh” search results rather than more established but older links.…