If you’re dealing with SEO, chances are you’ve encountered ‘those people’ that proclaim that link building is dead. Find out why link building still matters, what constitutes a ‘quality link’ and how you can future-proof link building to create a lasting SEO strategy.
There are many pieces to the SEO puzzle, and the SEO tools market is a fragmented field with dozens of point solutions. These point solutions play an important role in the market, as small and mid-size businesses seek affordable options to manage SEO tasks. This is a list of the best SEO tools in market today.
It’s no secret that content marketing has become a vital part of SEO. In fact, your website won’t rank well in Google or truly resonate with people without creating meaningful content.
While most people in the business world appreciate the power of the Internet and the critical role a website plays when it comes to success, just about everyone, for some reason, believes in the “if you build it, they will come” philosophy.
When it comes to SEO, creating different types of link strategies is important. Some can be aimed directly at search engines, others can be designed to appeal to a specific demographic with the hope that they will click through –guest blogging on a popular related site is one example. Link marketing, has evolved into more […]
Organic and paid search are an important part of any Internet marketing strategy, however Google’s research on how the two work together has been questionable. In fact, Google has claimed that ceasing a paid search campaign would result in an 89% decline in clicks. It’s interesting that such a figure can be so significant, after […]
Just when you thought Google’s Panda was taking a rest, Google announced that there have been recent updates to the algorithm that targets low-quality web content. Interestingly, Google has chosen to use Twitter for the latest announcement: As mentioned in the tweet above, Google has estimated that roughly 1.6% of search queries will be affected […]
There’s continuous talk and complaints about SEO, some claiming that it’s dead. SEO is dead. Just kidding. But aren’t you getting sick of hearing that? There are always claims that the latest Google update is going to destroy any sort of strategy that ever existed, but the people that push that sort of talk usually just want traffic […]
With Google’s recent re-launch of social media based results, engineers from MySpace, Facebook and Twitter have created an open-source plugin as proof that Google is prioritizing its own Google+ results in search, moving away from the original mission of being a neutral directory of search on the Web.
Google made some huge changes to its algorithm back in 2011, the first aiming and targeting spamming/scraping sites, followed by the larger Panda update targeting low quality sites.