14 Ways To Boost Facebook Sharing & Virality

When it comes to social media, engagement is the engine behind success, the trick is presenting content to maximize that engagement. Check out these methods to increasing your Facebook visibility and virality.

Internet Marketing Insights – Search & Social Authority

The online advertising world has been an exciting one as of late, with a number of major developments. As Internet marketers, we place enormous value on targeted advertising and the potential targeted ads have to enhance a campaign through improved efficiency.

Auto Companies & The Race For Social Media Engagement

General Motors hasn’t been much of a Facebook fan, pulling $10MM in budget because Facebook didn’t allow them to do a brand page take over. Facebook’s reasoning was quality – refraining from bombarding users with advertising.

Facebook Promoted Posts Outperform Marketplace Ads With 68% Lower CPCs

Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?

Hot Black Friday Brand Check-Ins

Silverpop, a digital marketing tech company, has analyzed Black Friday buzz words and identified “sale”, “deals”, and “coffee” as the top 3 words mentioned on Twitter on the wonderful shopping day.

Using Advocates To Amplify Your Social Media Strategy

Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company?