If you’ve participated in Facebook page marketing, you’ve probably given some thought to the Reach of individual posts, as well as their value. Discover why Reach is bad for measurement and how you should use it.
When it comes to social media, engagement is the engine behind success, the trick is presenting content to maximize that engagement. Check out these methods to increasing your Facebook visibility and virality.
The online advertising world has been an exciting one as of late, with a number of major developments. As Internet marketers, we place enormous value on targeted advertising and the potential targeted ads have to enhance a campaign through improved efficiency.
Now that we’re in 2013 and just about any business worth a damn has a Facebook presence, it’s important to look at audience motivations for engaging with a company’s Facebook page.
General Motors hasn’t been much of a Facebook fan, pulling $10MM in budget because Facebook didn’t allow them to do a brand page take over. Facebook’s reasoning was quality – refraining from bombarding users with advertising.
Over the years online video has evolved from nothing to attracting more than 800 million visitors per month, resulting in more than 4 billion hours of video viewed monthly.
Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?
Silverpop, a digital marketing tech company, has analyzed Black Friday buzz words and identified “sale”, “deals”, and “coffee” as the top 3 words mentioned on Twitter on the wonderful shopping day.
Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company?
Pinterest is a place where people share images of things they want, so it makes a lot of sense that the companies who make those things would also want to share it themselves. Naturally, Pinterest has a lot of businesses who post their own products and content.