The word on the street is that Facebook fans no longer matter. For the most part, this is perpetuated by the same people that claim organic reach on Facebook is dead. It’s not. Learn how and when to leverage fans using Facebook Ads.
Find out how you can use Facebook’s Website Custom Audiences to retarget and drive traffic for a fraction of the cost, drastically lowering your CPCs and CPA.
You’ve worked hard on your website, and traffic doesn’t appear from thin air. Facebook ads let you harness traffic magic. In this article we dig into lead generating Facebook Advertising Objectives and the methods that work.
If you’ve participated in Facebook page marketing, you’ve probably given some thought to the Reach of individual posts, as well as their value. Discover why Reach is bad for measurement and how you should use it.
When it comes to social media, engagement is the engine behind success, the trick is presenting content to maximize that engagement. Check out these methods to increasing your Facebook visibility and virality.
The online advertising world has been an exciting one as of late, with a number of major developments. As Internet marketers, we place enormous value on targeted advertising and the potential targeted ads have to enhance a campaign through improved efficiency.
Now that we’re in 2013 and just about any business worth a damn has a Facebook presence, it’s important to look at audience motivations for engaging with a company’s Facebook page.
General Motors hasn’t been much of a Facebook fan, pulling $10MM in budget because Facebook didn’t allow them to do a brand page take over. Facebook’s reasoning was quality – refraining from bombarding users with advertising.
Over the years online video has evolved from nothing to attracting more than 800 million visitors per month, resulting in more than 4 billion hours of video viewed monthly.
Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?