1 In 4 Facebook Brand Pages Have Upgraded To Timeline

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Facebook has reported that within a single week of the Timeline for Pages introduction, more than eight million brand pages adopted the new layout. At present there are roughly 37 million brand pages within Facebook, and whether other pages opt in or not, the 29 million who haven’t will be introduced to Timeline on March 30th. [...]

How Google’s Social Ads Enhance The Search Experience

Google+ (plus) - Marketaire.com

Google is not aiming to inject ads into your social experience. Vic Gundotra, Google’s SVP of Engineering has said that users don’t want to be attacked by advertisements while looking at photos of their newborn daughter. Given that Google has always been about recognizing and improving the user experience, this is a relief. Google’s goal [...]

Only 2% Of Facebook Page Fans Are Sharing Posts

Facebook Virality Rate Breakdown - Marketaire.com

Have you had a chance to check out the virality rate stat within your Facebook Page insights? It’s the percentage of fans who are sharing a page’s posts. If you’ve seen it, are you wondering why you have such a low percentage? Don’t worry just yet: 61% of Facebook pages have a virality rate of [...]

What Is Your Facebook Page Post Reach?

Facebook Page Post Reach - Marketaire.com

Have you ever considered just how far your Facebook page posts reach? Well, here’s an easy way to figure it out. You’ll be using page insights data to calculate the percentage of Facebook fans that actually view your content.

Facebook’s Ad Targeting Tool Improves Interest Targeting

Facebook Advertising - Interest Targeting - Marketaire.com

Facebook will now allow you to paste a list of keywords within the “Precise Interests” section when setting up an ad on the network. Once you’re in the targeting section of the ad buying tool, Facebook will let you paste an interest/keyword list by clicking the little plus sign next to the Precise Interest field.

Posting From Pinterest To Your Facebook Fan Page

Posting From Pinterest To Facebook - Marketaire.com

Tabfusion is another company jumping on the Pinterest bandwagon, releasing a Facebook tab app to allow users to display their Pins from the interest network on their Facebook pages.

Twitter Expands Ad Business With Self-Service Advertising

Twitter Advertising - American Express - Marketaire.com

Finally, after a long wait, Twitter advertising will finally become available to small businesses in March. Partnering with American Express, the program will be limited to small businesses that use and accept American Express cards.