Well, well, well, video advertising is about to get a lot more interesting! Ladies and gentlemen, we have some good news here. Very soon YouTube publishers will be allowed to use video annotations to create clickable hyperlinks linking back to one’s own website. Therefore, if you’re Red Bull and your YouTube video is promoting your […]
Since Facebook launched Timeline for Pages toward the end of February, the majority of the attention has been on the early adopters, those big brands that just about everyone recognizes. The countdown is on until Timeline is rolled out across all pages, and a company called Social Bizzle has created a video to illustrate what […]
Twitter brand pages are certainly much different than those on Google+ and Facebook. Twitter has planned some upgrades; however these may not change much in the way of user interaction. If we break it down, users primarily interact with others through their Twitter timeline, meaning that they rarely visit a company page. Even if Twitter […]
Facebook has reported that within a single week of the Timeline for Pages introduction, more than eight million brand pages adopted the new layout. At present there are roughly 37 million brand pages within Facebook, and whether other pages opt in or not, the 29 million who haven’t will be introduced to Timeline on March 30th. […]
Google is not aiming to inject ads into your social experience. Vic Gundotra, Google’s SVP of Engineering has said that users don’t want to be attacked by advertisements while looking at photos of their newborn daughter. Given that Google has always been about recognizing and improving the user experience, this is a relief. Google’s goal […]
Have you had a chance to check out the virality rate stat within your Facebook Page insights? It’s the percentage of fans who are sharing a page’s posts. If you’ve seen it, are you wondering why you have such a low percentage? Don’t worry just yet: 61% of Facebook pages have a virality rate of […]
Have you ever considered just how far your Facebook page posts reach? Well, here’s an easy way to figure it out. You’ll be using page insights data to calculate the percentage of Facebook fans that actually view your content.
Facebook will now allow you to paste a list of keywords within the “Precise Interests” section when setting up an ad on the network. Once you’re in the targeting section of the ad buying tool, Facebook will let you paste an interest/keyword list by clicking the little plus sign next to the Precise Interest field.
Research firm comScore has released a new study showing that more than 64 million U.S. based users are using their mobile devices for social networking, more than half accessing the sites daily. So what are users doing?
Over the past year, Nordstrom, Gap, Gamestop, and JC Penny, just to name a few, have made a strategic decision to back out of the storefronts they had implemented on Facebook.