What Facebook’s IPO Means For Social Advertising ROI

Facebook - Social Media & Internet Marketing - Marketaire.com

With Facebook’s IPO buzzing about lately, Facebook value is not only rising in the eyes of investors, but for marketers, as well. From an Internet marketing perspective we could see some real added value with the forthcoming IPO, as it will increase pressure on Facebook to monetize traffic more efficiently.

Why Pinterest Is Better Than Facebook For Social Commerce

Pinterest Social Commerce - Marketaire.com

Pinterest is picking up steam, and to date, 80% of the user base consists of women ages 25-44. Pinterest is unique in now it can impact purchases, and retailers such as Lands’ End, Esty, and Nordstrom have pushed adoption heavily, maintaining a strong presence on the new platform.