Facebook is expanding its lead in the display advertising industry, accounting for 28% of U.S. online display impressions in 2011, ComScore has released. Facebook had 21% of all impressions, the number of times an ad is displayed for users, in 2010
A source has told Business Insider that we may be seeing brand pages officially announced on February 29th. According to the source, Facebook plans to make the announcement during their invite only Facebook Marketing Conference.
Dan Zarella, a social media scientist with HubSpot, has released a report illustrating how you can get the highest number of click-throughs when tweeting.
With Google’s recent re-launch of social media based results, engineers from MySpace, Facebook and Twitter have created an open-source plugin as proof that Google is prioritizing its own Google+ results in search, moving away from the original mission of being a neutral directory of search on the Web.
Facebook remains a dominant force when it comes to social media marketing, but Twitter is closing the gap, according to a recent return-on-investment survey. Using over 700 marketers, the survey was conducted by Wildfire Interactive, a social media management platform.
The majority of us would love to have some sort of training to enhance our social skills in daily life, whether at home or in the workplace. Maybe it’s the other way around; we wish other people would receive that kind of training.
Have you checked out Google+ Hangouts yet? The Muppets have, and the new video ad by Google shows just how easy and fun it can be! Google released a new ad this week that shows the Muppets in a Google+ Hangout jamming to David Bowie’s hit song, “Under Pressure.”
Facebook has launched a new page designed to explain how their advertising works. Given the social and unconventional (dare we say innovative?) nature of their advertisements, it’s clear that they’re trying to steer you away from the rage that people tend to associate with ads.
Google+ Pages have quickly provided brands and business with new ways to connect and engage with consumers throughout the network. Google+ Pages are still in their infancy, but Google+ has listened to user feedback and has released some helpful features that were in high demand.
Mr Youth has created an infographic suggesting that social media based interactions can influence a consumer’s decision to purchase. We agree. The data used in the study was gathered three weeks prior to Black Friday and Cyber Monday, also including data from those massive purchasing days.