Marketing Automation 101 – Tools Of The Trade

Hi, I’m Brett Prince, creator of Marketaire. If you want to drive more online business through blogging, landing pages, and traffic generation but aren’t sure where to start, this page is for you!

I’m here to help you, and here on Marketaire I keep it simple: I work hard, value honesty and truth, and I lead by example. This is what I’m about, and that’s what Marketaire is about.

Online business is all about putting things to work for you so you can focus on the bigger picture. This is what business owners and Internet entrepreneurs are seeking, and here is what I focus on at Marketaire:

Growing online businesses by leveraging systems and automation to drive traffic, leads, transactions, and cash flow without requiring a real-time presence.

Put simply, we don’t trade time for money.

Instead, we digital marketers plan and invest time upfront to create profitable systems and experiences. Working hard now enables us to reap the benefits later.

What Marketing Automation is NOT

Let me shoot down some myths and set realistic expectations before we move on.

1) Creating your own online marketing automation system is NOT simple and it takes a lot of hard work.

In life, nothing worth having comes easy. Making money online is no exception. There are a ton of “get rich quick” ideas and concepts that Internet marketers and online entrepreneurs will try to sell you on. I’m sure you’ve seen a few. Why? Because they’re trying to make money from your false hopes.

Here’s the truth: online business isn’t easy, and it’s not quick. I will do my best to guide you and give you information you can use to make informed decisions, but I can’t force you to take action; that’s up to you.

2) Generating an income from your system will NOT happen overnight.

I don’t push, teach, or believe in get-rich-quick schemes in any form. I’ve been marketing websites for the last 16 years, and it can take months before you begin to see success with your campaigns. There is a lot of campaign building, measurement, and revisions needed before you find the profitable sweet spot.

Months is still relatively “quick” considering traditional marketing investments, and many businesses prefer the measurability and scalability that online marketing provides. They create their own opportunities. And you can do it too.

3) Generating passive revenue and income is NOT impossible.

I’ve been implementing advanced marketing systems for businesses since 2010. With a big shift in the economy in 2008 and fewer resources to work with, businesses started to look towards more efficient forms of marketing for future growth.

Many invested in digital marketing early and are now dominating as a result! Automation has allowed for time flexibility and has opened doors so that you can make your own decisions. Automation tools make this possible and very sustainable, and I want you to experience it too.

#1 FOR CREATING HIGH CONVERTING LANDING PAGES

Leadpages Landing Pages - Marketaire

Leadpages is easily the best tool I’ve used to create high-quality landing pages, and it’s quick and easy!

If you want to generate leads and sales for your business, Leadpages can help you do it through your own website, landing pages, email, text messaging, and social media.

Leadpages have a seamless integration with WordPress, and for non-WordPress users, there are a number of options to get your page live fast.

If you look around this site, you’ll see that I’m also a Leadpages customer – they’re all I use for landing page creation and any sort of lead generation opt-ins.

I’ve seriously saved countless hours setting up pages and opt-ins through Leadpages – no tech skills are required, and it’s built for marketers of all skill levels.

Leadpages Templates - Marketaire

There are also other awesome benefits aside from drag-and-drop landing page creation, allowing you to collect leads from:

Lead Capture Pop-Ups (opt-in forms across your site)

Leadpages Leadboxes - Marketaire

Mobile Opt-In Codes (captures opt-ins via text message)

Leadpages Leaddigits - Marketaire

1-Click Sign Up Links (add to email to drive opt-ins for extra content)

Leadpages Leadlinks - Marketaire

If you’re doing any sort of lead generation, pushing opt-ins, or just want to funnel traffic, you need to check out the powerful tools that Leadpages provides.

And the best part is that there’s absolutely no risk to see if Leadpages is right for you too!

Right now they have a 14-day free trial, so you can try Leadpages for yourself – no charge.

It’s that simple.

Again, you really need to sign up now and try Leadpages for yourself.

With 40,000 happy customers (including myself), you’ll find yourself so much closer to achieving your goals!

A WEBSITE WITH BLOG – ESSENTIAL

Having a website is essential to developing any profitable business done online.

There are a lot of free options such as WordPress.com, Tumblr, or Blogger. While these may be suitable for some businesses, I don’t recommend them for three major reasons:

When using a free service, the domain of your website is usually just an extension of the service provider’s own domain name.

For example, if I had started Marketaire on WordPress, the web address would be http://marketaire.wordpress.com rather than https://marketaire.com. These free versions have limitations on design, functionality, and will impact your revenue.

In fact, on a free WordPress.com site you are limited to the plugins you’re allowed to have, and you are not even allowed to advertise!

The bottom line is what when you’re building a business on someone else’s platform, your business becomes vulnerable to changes they may make in the future.

For example, if Blogger shut down tomorrow, you would lose your entire business.

These reasons alone are why you need to start with a self-hosted website. You have full control, it will look more professional, and it becomes an asset to your business you can truly call your own.

THE WEBSITE HOSTING COMPANY I USE AND TRUST

Bluehost - Best Webhost - Marketaire

I’ve personally created over 100 sites with Bluehost and I have complete trust in them. They have fantastic customer support and their reliability is top notch. I’ve been with them since 2006 and can say that they have not disappointed!

I’ve heard a ton of hosting horror stories from businesses and online entrepreneurs that deal with headache after headache. Knock on wood, I have never had them with Bluehost. Bluehost is simple, works, and that peace of mind is worth a lot to me!

If you’re creating a new website, I highly recommend Bluehost, and you can get started now for $3.95/month – an exclusive deal for Marketaire readers!

THANK YOU FOR BEING HERE

I am here for you both as a guide and a friend.

I want to hear your stories, the good and the bad. I want to know how I can help you. I want the experience of Marketaire to our experience – growing, evolving and learning along the way.

I do my very best to respond to emails. Everyone is equal. I firmly believe that I am not an exception, I’m just a regular guy who loves working hard and working smart. In everything I do here with Marketaire, I truly want to improve the business experience online and make it better for everyone.

Brett Prince

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