It’s ideal to minimize any sort of inconvenience for the user on your website, and traditionally, a registration page has been a big turn off for users. Often times they don’t see the value. With Facebook’s registration tool, you make it easy for people to sign up and bring their friends with them, and it’s proven that people are more likely to follow through with the sign up process, will be active on sites longer, share more content, and return more often. For example, FriendFeed beta tested the tool and their sign ups by users with Facebook increased by 300%.



























