If you ever wanted a great Social Media Customer Engagement Case Study, you’ve found one – Royal Dutch Airlines KLM has launched a pilot program called KLM Surprise to show appreciation to their customers. The program recently took place at Amsterdam’s Schipol Airport, and the idea was to surprise customers who have used Foursquare to […]
Let’s face it, SEO is tough! Even those who work in the industry can find it hard to keep up to date with all the new elements and changes – what if you’re a small company with a limited marketing budget? Budgeting for SEO and PPC can certainly get confusing. Luckily we live in an […]
It’s ideal to minimize any sort of inconvenience for the user on your website, and traditionally, a registration page has been a big turn off for users. Often times they don’t see the value. With Facebook’s registration tool, you make it easy for people to sign up and bring their friends with them, and it’s proven that people are more likely to follow through with the sign up process, will be active on sites longer, share more content, and return more often. For example, FriendFeed beta tested the tool and their sign ups by users with Facebook increased by 300%.
We’re all familiar with YouTube. In fact, the majority of regular web users have embedded a YouTube video somewhere throughout their time online. Traditionally, YouTube offered a Flash-based video player to embed those videos on various web pages. That’s never been a problem; most desktop based browsers have a plugin for Adobe’s Flash Player, allowing […]
Ladies and gentlemen, Facebook has unveiled their revamped design to the world. Facebook’s idea behind the design was to make profiles more relevant for the user, organizing content in a way that those browsing may find visually interesting, as well as streamlining the design to present information that people actually care about. Facebook’s Peter Deng, […]
Connecting with like people on Twitter has always been a difficult task. In the past we have been limited to Lists and the using Twitter’s search function to navigate and find like-users, but there have been third party tools to help us organize and categorize, guiding us in the right direction. Over the past few […]
Everyone loves a great deal, but it’s often hard and inconvenient to find one when you really want or need it. Imagine you’re looking for a new restaurant to check out for lunch, you could then view offers from nearby locations on your phone. On the other hand, say you frequented a local coffee shop […]
Twitter’s Places feature has been around for awhile, allowing users to include a location in their tweets, however it looks like the company is expanding Places by including a feature that will let businesses “claim” a location or place, much like Google currently offers with its own Places system. The Twitter Places feature was originally […]
Many local businesses in this day and age realize the importance of having an online presence simply because that’s where their customers are. In fact, research has shown that 97% of people conduct some form of research online prior to purchasing anything locally. Positioning your business on Google Places, which are free business listings that appear on Google and Google Maps, is of the utmost importance. Having this listing allows you to share valuable information about your business, such as hours of operation, product sales, photos and videos – and now you can do even more.
Some misguided marketers think that the “old school” marketing tactics apply to a new, customer-driven business world. The reality is that even if you’re the best, the most convenient or even the cheapest, promoting these virtues on social networks will not get your company the results that you’re seeking. We all know the potential that […]