There’s been a lot of buzz surrounding Google’s recent announcement of AdWords Enhanced Campaigns, which is essentially an easier way for advertisers to target users across all devices.
Yahoo has made an interesting announcement: it will be working with Google. This isn’t a search based advertising deal, that’s still exclusive to Bing, but the Google partnership will display contextual ads throughout Yahoo’s co-branded sites and other properties.
Social media marketing has been a great win for those in the Internet marketing game, primarily because it’s been a very effective and free way to both support and reach out to customers.
There are a variety of reasons why WordPress is the most popular CMS among Internet marketers and site owners, the most popular feature being its easy to use options surrounding design.
There’s been a lot of marketing talk surrounding Facebook’s EdgeRank, but for Page owners, there hasn’t been a clear indicator as to how a Page is performing against the algorithm.
Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?
Silverpop, a digital marketing tech company, has analyzed Black Friday buzz words and identified “sale”, “deals”, and “coffee” as the top 3 words mentioned on Twitter on the wonderful shopping day.
Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company?
Pinterest is a place where people share images of things they want, so it makes a lot of sense that the companies who make those things would also want to share it themselves. Naturally, Pinterest has a lot of businesses who post their own products and content.
Google has been busy rolling out new shopping features for the upcoming holiday season, most notably the shift of their Google Shopping product from organic search to a paid search model back in October.
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