It’s no surprise that consumers today are using multiple devices to surf the web and interact in a variety of ways, your business included. It has been an enormous challenge to transform that data into information.
While most people in the business world appreciate the power of the Internet and the critical role a website plays when it comes to success, just about everyone, for some reason, believes in the “if you build it, they will come” philosophy.
You’ve always known to avoid discussions of religion and politics. Thanks to Facebook’s new Graph Search feature, you might be inadvertently sharing your views on polarizing topics — and much more — with strangers.
When it comes to social media, engagement is the engine behind success, the trick is presenting content to maximize that engagement. Check out these methods to increasing your Facebook visibility and virality.
The online advertising world has been an exciting one as of late, with a number of major developments. As Internet marketers, we place enormous value on targeted advertising and the potential targeted ads have to enhance a campaign through improved efficiency.
General Motors hasn’t been much of a Facebook fan, pulling $10MM in budget because Facebook didn’t allow them to do a brand page take over. Facebook’s reasoning was quality – refraining from bombarding users with advertising.