The online advertising world has been an exciting one as of late, with a number of major developments. As Internet marketers, we place enormous value on targeted advertising and the potential targeted ads have to enhance a campaign through improved efficiency.
Now that we’re in 2013 and just about any business worth a damn has a Facebook presence, it’s important to look at audience motivations for engaging with a company’s Facebook page.
General Motors hasn’t been much of a Facebook fan, pulling $10MM in budget because Facebook didn’t allow them to do a brand page take over. Facebook’s reasoning was quality – refraining from bombarding users with advertising.
Over the years online video has evolved from nothing to attracting more than 800 million visitors per month, resulting in more than 4 billion hours of video viewed monthly.
There’s been a lot of buzz surrounding Google’s recent announcement of AdWords Enhanced Campaigns, which is essentially an easier way for advertisers to target users across all devices.
Yahoo has made an interesting announcement: it will be working with Google. This isn’t a search based advertising deal, that’s still exclusive to Bing, but the Google partnership will display contextual ads throughout Yahoo’s co-branded sites and other properties.
Social media marketing has been a great win for those in the Internet marketing game, primarily because it’s been a very effective and free way to both support and reach out to customers.
There are a variety of reasons why WordPress is the most popular CMS among Internet marketers and site owners, the most popular feature being its easy to use options surrounding design.
There’s been a lot of marketing talk surrounding Facebook’s EdgeRank, but for Page owners, there hasn’t been a clear indicator as to how a Page is performing against the algorithm.
Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?