Google AdWords Enhanced Campaigns - Marketaire.com

Google Owns Mobile With AdWords Enhanced Campaigns

There’s been a lot of buzz surrounding Google’s recent announcement of AdWords Enhanced Campaigns, which is essentially an easier way for advertisers to target users across all devices.

Google - Yahoo - Contextual Advertising - Marketaire.com

Yahoo Partners With Google To Display Contextual AdSense Ads

Yahoo has made an interesting announcement: it will be working with Google. This isn’t a search based advertising deal, that’s still exclusive to Bing, but the Google partnership will display contextual ads throughout Yahoo’s co-branded sites and other properties.

Wordpress' Most Popular Plugins - Top 30 Breakdown

WordPress’ Most Popular Plugins – The Top 30

There are a variety of reasons why WordPress is the most popular CMS among Internet marketers and site owners, the most popular feature being its easy to use options surrounding design.

Facebook Promoted Posts - Business Pages - Marketaire.com

Facebook Promoted Posts Outperform Marketplace Ads With 68% Lower CPCs

Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?

Black Friday 2012 - Check-Ins & Social Media

Hot Black Friday Brand Check-Ins

Silverpop, a digital marketing tech company, has analyzed Black Friday buzz words and identified “sale”, “deals”, and “coffee” as the top 3 words mentioned on Twitter on the wonderful shopping day.

Social Media Strategy - Advocate - Marketaire.com

Using Advocates To Amplify Your Social Media Strategy

Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company?