Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company?
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For every ‘dark and mysterious’ stranger you’ll encounter, there are about 1,000 people who give you too much information. Thanks to social media, the days where someone spent half the day discussing their problems with the cat, their spouse and the strange itching on their inner thigh are gone. Instead, people like to discuss mundane […]