Google has been busy rolling out new shopping features for the upcoming holiday season, most notably the shift of their Google Shopping product from organic search to a paid search model back in October.
Major sporting events have never had a problem creating social media buzz. In fact, the most talked about event prior to the most recent US Election Day was Super Bowl XLVI. Apart from football, what other sports are driving the buzz in social media?
91% of US national brands are expected to invest more or the same dollar amount in local Internet marketing heading into the year, reports local marketing company Balihoo. Of the survey participants, 47% of brands said that they have plans to invest more in local Internet marketing into 2013.
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.
There are reports that a few Facebook users have been seeing a new “Pages Feed” link that displays a Liked page’s updates within a single stream. The new feature appears as though Facebook is working to display more posts from pages that a user may be interested in.
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Everyone, I have some bad news. Facebook has likely changed the way your brain works. You feel that dopamine rush – the lovely chemical that shoots in when you’re rewarded – when a notification jumps up.
For every ‘dark and mysterious’ stranger you’ll encounter, there are about 1,000 people who give you too much information. Thanks to social media, the days where someone spent half the day discussing their problems with the cat, their spouse and the strange itching on their inner thigh are gone. Instead, people like to discuss mundane [...]
So, Google may be considering publicly releasing their search quality rating guidelines. The news has come from Google’s latest webmaster video on YouTube, in which Matt Cutts is answering a question on how Google uses data and information provided by their human evaluators. The conclusion is that these evaluators don’t impact Google’s search algorithm directly, which is [...]
At long last, LinkedIn has begun offering video advertising! The professional-based social network has announced that their LinkedIn Ads platform now supports delivery of 300 x 250 video ad units for their advertisers. Just like its text and image-based brothers, the new video ads share the same potential reach to LinkedIn users – 175 million [...]