Strategists in the Internet marketing world are always looking to try new and exciting technologies, especially when it comes to advertising and improving campaign performance. Of course with Facebook there’s the big question of reach and response – what type of ad will net you the most bang for your buck?
Silverpop, a digital marketing tech company, has analyzed Black Friday buzz words and identified “sale”, “deals”, and “coffee” as the top 3 words mentioned on Twitter on the wonderful shopping day.
Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company?
Pinterest is a place where people share images of things they want, so it makes a lot of sense that the companies who make those things would also want to share it themselves. Naturally, Pinterest has a lot of businesses who post their own products and content.
Google has been busy rolling out new shopping features for the upcoming holiday season, most notably the shift of their Google Shopping product from organic search to a paid search model back in October.
Major sporting events have never had a problem creating social media buzz. In fact, the most talked about event prior to the most recent US Election Day was Super Bowl XLVI. Apart from football, what other sports are driving the buzz in social media?
91% of US national brands are expected to invest more or the same dollar amount in local Internet marketing heading into the year, reports local marketing company Balihoo. Of the survey participants, 47% of brands said that they have plans to invest more in local Internet marketing into 2013.
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.
There are reports that a few Facebook users have been seeing a new “Pages Feed” link that displays a Liked page’s updates within a single stream. The new feature appears as though Facebook is working to display more posts from pages that a user may be interested in.
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