How Google’s Social Ads Enhance The Search Experience

Google+ (plus) - Marketaire.com

Google is not aiming to inject ads into your social experience. Vic Gundotra, Google’s SVP of Engineering has said that users don’t want to be attacked by advertisements while looking at photos of their newborn daughter. Given that Google has always been about recognizing and improving the user experience, this is a relief. Google’s goal [...]

Only 2% Of Facebook Page Fans Are Sharing Posts

Facebook Virality Rate Breakdown - Marketaire.com

Have you had a chance to check out the virality rate stat within your Facebook Page insights? It’s the percentage of fans who are sharing a page’s posts. If you’ve seen it, are you wondering why you have such a low percentage? Don’t worry just yet: 61% of Facebook pages have a virality rate of [...]

4 Reasons Why SEO Isn’t Dead

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There’s continuous talk and complaints about SEO, some claiming that it’s dead. SEO is dead. Just kidding. But aren’t you getting sick of hearing that? There are always claims that the latest Google update is going to destroy any sort of strategy that ever existed, but the people that push that sort of talk usually just want traffic [...]

Embracing Your Users Through Minimalist Design

Minimalist Design - Marketaire.com

So, you’ve probably noticed that minimalist designs have been around for awhile now. From a designer perspective, what’s the relevance? Will you become a better web designer by following minimalism, or is it a fad? Well, there is certainly beauty in simplicity, and as for it being a fad, it’s hard to say. Who knows how design [...]

What Is Your Facebook Page Post Reach?

Facebook Page Post Reach - Marketaire.com

Have you ever considered just how far your Facebook page posts reach? Well, here’s an easy way to figure it out. You’ll be using page insights data to calculate the percentage of Facebook fans that actually view your content.

Facebook’s Ad Targeting Tool Improves Interest Targeting

Facebook Advertising - Interest Targeting - Marketaire.com

Facebook will now allow you to paste a list of keywords within the “Precise Interests” section when setting up an ad on the network. Once you’re in the targeting section of the ad buying tool, Facebook will let you paste an interest/keyword list by clicking the little plus sign next to the Precise Interest field.