
Facebook has launched a new page designed to explain how their advertising works. Given the social and unconventional (dare we say innovative?) nature of their advertisements, it’s clear that they’re trying to steer you away from the rage that people tend to associate with ads.

Well friends, we have a Christmas gift for those looking to do a little extra citation building this season! BrightLocal has curated a list of the top 50 citation sources for businesses in both the US and UK.

Google+ Pages have quickly provided brands and business with new ways to connect and engage with consumers throughout the network. Google+ Pages are still in their infancy, but Google+ has listened to user feedback and has released some helpful features that were in high demand.

Mr Youth has created an infographic suggesting that social media based interactions can influence a consumer’s decision to purchase. We agree. The data used in the study was gathered three weeks prior to Black Friday and Cyber Monday, also including data from those massive purchasing days.
TweetDeck is indispensable for tracking the real-time conversations about any given topic on Twitter. Last week Twitter made TweetDeck available on the web for the first time. Built with HTML5, the web version of TweetDeck syncs your accounts, columns, layout and settings whenever and wherever you sign in.…

Everyone knows the Twelve Days of Christmas song. Many different products and brands have put their own spin on these twelve days of gifts throughout the years, but no gift is better than free advice.

Facebook has begun testing a new form of interactive ad that will allow pages to post a coupon to fans and use that same post as an ad on the Facebook homepage. When a user sees an ad or page post containing a deal they would like to take advantage of, they can click the “Get Coupon” link.
Jeffrey Bachand has launched HarvardConnection.co, a tribute site to “The Facebook”, styled like the original site. With a prominent “for sale” sign on the homepage, there are high hopes to fetch a bit of coin for the web address and a little taste of history.…
Twitter’s self-serve ad platform finally began to roll out in November, a handful of advertisers test piloting the initiative. Twitter had originally introduced the ad serving model back in April 2010, but it’s been limited to agency partners and bigger players until now.…
Recent data released from PayPal shows an increase of 516% for mobile purchases on Black Friday 2011. Shopping time was busiest this year for mobile payments between 1:00 PM and 2:00 PM PT. The data is also showing that Black Friday mobile payment transactions were up 148% when compared against a typical Friday.…