Having an advocate is the holy grail for brands throughout social media. Unfortunately advocates are hard to come by, no surprise there. So how could a brand transform a Facebook fan into a person willing to speak positively and share information/deals about the company? Think rewards. It could be cash, gift cards, points, discounts or even a product for a true advocate. If that sounds far-fetched you should checkout Ambassador, a social referral marketing platform. They’ve put together a timeline that illustrates how a user can become a brand advocate (below).
Here’s a few little stats to think about:
- Facebook users over 18 are spending more than 7.3 hours/month on their mobile site
- 77% of business to consumer marketers have used their Facebook page to acquire a new customer
- The average brand advocate has 200 – 450 friends throughout their social network accounts
Have you considered social advocacy as part of your social media strategy?