Recent data released from PayPal shows an increase of 516% for mobile purchases on Black Friday 2011. Shopping time was busiest this year for mobile payments between 1:00 PM and 2:00 PM PT. The data is also showing that Black Friday mobile payment transactions were up 148% when compared against a typical Friday. This year alone we’ve seen a 371% increase in the number of people who choose to shop from their mobile devices. Top cities for mobile purchasing include Chicago, Miami, Houston, New York, and Los Angeles.
Compared to 2010, mobile payments during Thanksgiving (US) and 11:00AM PT on Black Friday have increased 516%. PayPal had predicted an increase in people that would choose to engage in online shopping from mobile devices or tablets, which is commonly referred to as “couch commerce.”
PayPal also predicted a surge in mobile payments this holiday season. When PayPal surveyed both tablet and smartphone users,46% said that they planned to make holiday purchases through mobile devices, and more than 60% of mobile buyers would purchase from the comfort of their homes.
Have you shopped from your mobile device or tablet? Would you?