Bottlenose 2.0 Dives Into The Visual Social Web

For you social web fans, Bottlenose has given us some interesting news: it has officially hit version 2.0. For those that may be unfamiliar, Bottlenose is an intelligent social dashboard. We know, “Great, another social dashboard.” But don’t get mad, this is something else entirely.

For those interested in customers, you should use Nimble. If you’re interested in interpersonal connection, you should use Engag.io.If you want a social dashboard designed around ideas, enter Bottlenose.

The Bottlenose name was inspired by the dolphin, which is reflected in its primary feature known as Sonar – a visual representation of your online conversation. Bottlenose maps topics and tags throughout your social network, allowing you to see branches of information, also giving you the ability to dive into each one. This visual representation takes up the right half of your screen using Bottlenose’s default view, as scene above.

Bottlenose is an intensive web application and there’s certainly a lot going on behind the curtain. It’s constantly analyzing your social streams to identify and understand keywords, topics and threads of conversation.

This is all done at the browser level using Java apis and HTML5 – efficiency that feels light and unnoticeable, resulting in fantastic performance.

As Bottlenose continues to refresh itself with new information, it will also keep you up to date with what’s new through notifications. In the left hand sidebar, Bottlenose also has intelligent “assistants” that will suggest new branches for you to explore.

Another very cool feature is the expansion of photos, videos and articles within the stream. There’s also much more context for authors and messages, allowing you to explore interests and conversation threads.

At present, Bottlenose can pull in data and information from Facebook, Twitter, and RSS, however email and additional social networks will be the next new additions. Bottlenose is also opening up their API for interested third-party developers soon, and if you consider the potential for innovation and applications on that front, the relevance of data and information can really get interesting.

Nova Spivack, Bottlenose co-founder, has a vision of a nascent stream OS, an engine that can supply powerful applications with meaningful data.

Bottlenose is free, and if you happen to have a Klout score over 30, you can register and gain access straight away. If not, don’t fret, you can register for an invitation.