March 10, 2016
The 13-Point Audience Priority List To Refine & Scale Facebook Ads
Which audiences should be targeted to complement and maximize the efficiency of Facebook ad campaigns?…
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February 9, 2016
Why Facebook Fans Still Matter: Using Facebook Ads To Expose Value
The word on the street is that Facebook fans no longer matter. For the most…
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February 1, 2016
Unlocking Facebook Ad Retargeting Using Website Custom Audiences
Find out how you can use Facebook's Website Custom Audiences to retarget and drive traffic…
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January 16, 2016
Vital Facebook Advertising Objectives That Will Make Or Break ROI
You've worked hard on your website, and traffic doesn't appear from thin air. Facebook ads…
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February 8, 2013
Google Owns Mobile With AdWords Enhanced Campaigns
There’s been a lot of buzz surrounding Google’s recent announcement of AdWords Enhanced Campaigns, which…
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February 7, 2013
Yahoo Partners With Google To Display Contextual AdSense Ads
Yahoo has made an interesting announcement: it will be working with Google. This isn't a…
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January 24, 2012
How Google’s Revenue Hit $37.9 Billion In 2011
Wordstream, a firm specializing in PPC services and SEM software, has concluded that the top…
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September 15, 2011
AOL, Yahoo! And Microsoft Form Online Advertising Alliance
We could see a big shift in online advertising over the next year, even bigger…
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July 25, 2011
Google Launches AdWords Express For Local Online Advertisers, Making Advertising Easy
Google has officially launched AdWords Express, a new solution designed around making online advertising fast…
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July 7, 2011
Drastically Improve PPC Performance With An Exact Match Domain
There are a variety of factors that contribute to good performance when it comes to…
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