Daily deals site TIPPR has created an infographic summarizing the activity of consumers on the daily deal space during the 2011 holiday season. The past season people certainly took online shopping more seriously, not only for the convenience, but for the online deals.
Projections for activity in the daily deal space over the holidays were anywhere from $80-100 million between Thanksgiving and Christmas. 90% of holiday shoppers had said they were likely to purchase a daily deal over the time period, and 87% said they were more likely to purchase when recommended by a friend.
TIPPR put together the inforgraphic below using data from their network containing more than 1,000 affiliate deal sites, including stocking stuffers, most popular categories, and shopping trends to illustrate how consumers shopped.
Some stats worth mentioning:
- 90% of shoppers had the intention of giving a deal as a gift in the 2011 season.
- 29% of TIPPR users shared a deal with friends on Facebook.
- As an average, consumers frequented daily deals sites 10 times per month, checking email offers 17 times per month.