A source has told Business Insider that we may be seeing brand pages officially announced on February 29th. According to the source, Facebook plans to make the announcement during their invite only Facebook Marketing Conference.
The Facebook Marketing Conference will be held in New York on February 29th, parts of which will be streamed, and will be featuring a keynote by COO Sheryl Sandberg, VP of Advertising & Global Operations, David Fischer and VP of Product Chris Cox. Sounds like a team to make a big announcement to us.
From a marketing perspective, this is big news. Given the way that Facebook has pushed brand pages into the News Ticker and has also allowed for direct referencing in status updates and comments, it will be interesting to see how Timeline will be setup to further take advantage of this extended technology.
Also, given the launch of Google+’s brand pages awhile back and their continued integration of social search and push into other Google products, you can bet that the introduction of Timeline to businesses will be significant. Until then, marketers have had the opportunity to get up to speed on strategy and functionality.
Will we see Timeline launching on pages at the end of February? Take a look at the graphic below, originally posted by Mashable, for a creative mockup of a potential page decked out with Timeline customization. Are you looking forward to the change?