Google Launches AdWords Express For Local Online Advertisers, Making Advertising Easy July 25, 2011 by Brett Prince Google has officially launched AdWords Express, a new solution designed around making online advertising fast and easy – and it is – you can start advertising in less than five minutes. Google originally launched AdWords Express as Google Boost in October of last year for a select group of local businesses. Google continued the expansion throughout the U.S., allowing businesses to take advantage of online advertising to reach customers in an easy to use way. AdWords Express was designed with the intention to help local businesses who may not be ready for an advanced AdWords campaign, by allowing them to create effective campaigns without all the required technical skill. The video below shows how a business owner can easily create and manage an online advertising campaign from start to finish with just a few clicks. AdWords Express uses advertising to reach out to potential customers, helping them find your website or your Place page, giving you a quick and simple way to connect and ultimately grow your business. The process is simple. All you have to do is provide some basic background information about your business, create your ad, and voila, your campaign is ready to go. There isn’t always extra time or resources to manage extra businesses tasks, however with Google’s new advertising solution, you don’t have to worry about managing your campaign, AdWords Express does that for you. Express will figure out which keywords (searches) should trigger your ad to display and it will also display it when the keyword is searched. Just like the traditional version of AdWords, yours ad will be displayed in the Ads section of Google’s search results pages – either on the top or right hand side – and your business will also be shown in Google Maps, your location highlighted with a blue pin. As for your customers, they will be able to see your ad on both laptops or mobile phones. How does payment work? All of Google’s ad products only require you to pay when a potential customer clicks on your ad. AdWords Express will also optimize your ads to maximize your advertising campaign and budget, getting you the most bang for your buck. For those who are interested taking AdWords Express for a test drive, you can visit www.google.com/awexpress to register or learn more about how it can work for you.