Google have been making some enhancements to Blogger, their free blogging platform, for some time. Now, they have launched dynamic views, and the designs are impressive. The themes are powered by CSS3, HTML5 and AJAX, creating full interactive designs and shying away from the traditional blog template system. As another bonus, Google also announced that the new theme load time is 40% faster than their traditional templates. As soon as we got hands on we immediately noticed the huge difference in load time, even when clicking off to another post.
The new designs are outstanding and include some very cool features such as infinite scrolling, dynamic loading of images and posts, keyboard shortcuts that can be used for navigation, and the ability to easily share content with a single click, posting to Google+ or your preferred network. At the moment there are seven new templates that can be customized to a small degree, and Google has said that more customization options will be rolled out in the coming weeks. Google’s own blogs have also received an update, checkout Gmail, LatLong and Docs for their dynamic makeovers.
Below are the seven new themes for you to check out, including descriptions of each:
Classic (Gmail): A modern twist on a traditional template, with infinite scrolling and images that load as you go
Flipcard (M loves M) – Your photos are tiled across the page and flip to reveal the post title
Magazine (Advanced Style) – A clean, elegant editorial style layout
Mosaic (Crosby’s Kitchen) – A mosaic mix of different sized images and text
Sidebar (Blogger Buzz Blog) – An email inbox-like view with a reading page for quick scrolling and browsing
Snapshot (Canelle et Vanille) – An interactive pinboard of your posts
Timeslide (The Bleary-Eyed Father) – A horizontal view of your posts by time period
You’re also able to type in the URL of an existing Blogger blog to view it in Dynamic Views and can do so here.
The Evolution Of Blogging
With digital publishing tools becoming much more commonplace, Blogger was in need of something that would set it apart. Last month we saw a major update to the blog control panel and analytics dashboard, along with an iPhone app that was launched earlier in the month. With the most recent changes, Blogger is as powerful as ever. The new designs may not be as creative content oriented as Jux, but the definition of “blog” is certainly becoming much more redefined.
Many publishing tools have their own niche, like Tumblr. They do a great job with sharing small posts into different venues and layouts, and they own that market. Posterous is taking their content to another level, focusing more on mobile posting and sharing, working towards adding more of a social media approach to content. WordPress: the king. The entire WordPress ecosystem is reliant on themes and applications developed by third parties, which is good and bad.
Overall, Blogger has brought something new to the table: technological advancement.