94% Of Internet Marketers See Measureable Value On Facebook January 20, 2012 by Brett Prince Facebook remains a dominant force when it comes to social media marketing, but Twitter is closing the gap, according to a recent return-on-investment survey. Using over 700 marketers, the survey was conducted by Wildfire Interactive, a social media management platform. Facebook lead the pack with 94% of respondents using the network for their social media marketing strategies, however Twitter wasn’t far behind at 74%. There were other options available, but the results didn’t come close to the two power social networks. The other choices for marketing were as follows: Blogs & Content: 41% LinkedIn: 32% YouTube: 30% Other: 6% Wildfire has also reported that nearly 70% of marketers found Facebook fans to be more valuable than non-fans, the top three reasons being: New customer recruitment: 44% Higher conversion rates: 18% More frequent purchases: 18% Can Twitter ever close the gap on Facebook to take the crown as the social media marketing network of choice?