This is my first post in the Internet Marketing Round-Up series which features some of the top industry articles on the web published over the past week.
This week I posted “Internet Marketing: Doing It Right & Avoiding The Shortcuts“, which talks about the importance of building your reputation online, taking the time to create a proper strategy, and using a website as a strategic hub to connect it all.
Aside from that, there were some great articles posted this week! I’ve categorized the links below – these are the best of the best!
Social Media
- YouTube Narrowing Traffic Gap With Facebook [Study], Marketing Land
- Facebook Testing “Hover Metrics” And Other New Behavioral Data Collection, Marketing Land
- Twitter Quietly Adds ZIP Code Targeting For US Advertisers, Marketing Land
- Google+ Invades “KitKat” Phone App: What It Means For Businesses & People, Marketing Land
- Ad-Free No More: Instagram Ads Have Officially Hit The Feed, Marketing Land
- Thumbs Down? Facebook Testing Star Ratings For Pages, Marketing Land
- Facebook Drops The Thumb, Intros New “Like” & “Share” Buttons, Marketing Land
- Study Finds Instagram Images With Blue Hues Win More Likes, Marketing Land
- Social Media Checklist For New Websites & Businesses, Marketing Land
- Keep Out: Restricted Google+ Communities Help Keep Conversations Private, Marketing Land
- Twitter Ends Day 1 As Public Company In The Clouds, Marketing Land
Internet Marketing
- Abandoning Third-Party Cookies? What Gives, Google?, Marketing Land
- The Ultimate Holiday Prep List: 28 Things Every Marketer Should Do For Holiday, Marketing Land
- Report: Apple Is Killing The Cookie And It’s Costing Publishers, Marketing Land
- Analytics Speed Suggestions Report Designed To Help Improve Page Load Times, Marketing Land
- How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel, Marketing Land
- AdSense Adds A/B Testing Capabilities For Ad Unit Settings, Marketing Land
- 180 Days With Google Glass: Hits, Misses & What Marketers Need to Know, Marketing Land
- Mobile Now 28 Percent Of Total Web Traffic — Report, Marketing Land
- The Most Overlooked Email Marketing Strategy: Segmentation, Marketing Land
- No, Really, You Should Test That, Marketing Land
- 9 Ways to Steal Your “Not Provided” Keyword Data Back!, WordStream
- Study: Only 8% Of Brands Believe Its Marketing Team Is Strong Across All Digital Marketing Channels, Marketing Land
- Mobile Trends By The Numbers, Just In Time For The Holidays, Marketing Land
SEO
- 2014 SEO Playbook: Google Hummingbird, Content & Authority, Search Engine Land
- Be the Result that Google Wants to Rank, Moz
- Why Keyword Rankings Still Matter, State of Digital
- Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, Search Engine Land
- Quick SEO Tips to Boost Holiday Sales, Practical E-Commerce
- Google Testing Site Name & URL In Search Result Snippets, Search Engine Land
- How Author Rank Has Evolved Beyond Google, Vertical Measures
- Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None, Search Engine Land
- How to Increase the Domain Authority of Your Site, techtage.com
- 3 Tips to Plan Your SEO Campaign for The Visual Web, Search Engine People
- The Dinosaurs Died Because They Ignored Mobile, Bing Webmaster Blog
- 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile, komarketingassociates.com
- How Big Data Can Predict the future and Save the World, Majestic SEO Blog
- 4 Conversations That Don’t Involve Rank Reports – Whiteboard Friday, Moz
- Webmasters Mock Google: Implying They Did Not Beat Search Spam, Search Engine Roundtable
SEO – Google Hummingbird
- Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead, Search Engine Land
- Danny Sullivan Shares What He Has Learned About Hummingbird, Stone Temple
- What Does The Hummingbird Say?, blindfiveyearold.com
- Hummingbird and Author Rank Authority, SEO By The Sea
- Where is Google going with Hummingbird?, Branded3
- Didit SEO Expert Dan Shure Discusses Hummingbird and Future of SEO, Didit
Technical SEO
- Google: Yes, Video Schema MarkUp Is Necessary For Your Website, Reel SEO
- Creative Link Building Ideas For Really Boring Websites, Search Engine Land
- How to calculate your true Click Through Rate with Google Webmaster Tools, Branded3
Content Marketing
- 5 simple steps to sourcing SEO copywriting services, SEO Copywriting
- How to source low-cost, quality SEO content, SEO Copywriting
- Optimize Your Content Plan for Google’s In-depth Article Results, Content Marketing Institute
Link Building
- Google Penguin Got You Down? Work on Customer Service, Search Engine Watch
- Google Bad Link Example URLs Include Disavowed Links, Search Engine Roundtable
- AuthorLinks Rebrands as AuthPost, Continues Selling Posts Based on Google Authorship, Klout Score, Bill Hartzer
- Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search, Search Engine Watch
- Google’s Matt Cutts: It’s A Bad Idea To Buy Links, Search Engine Roundtable
- Link Building Outreach: The Essential Guide, buzzstream.com
- Link Building: Quality vs. Quantity, blog.intrapromote.com
- New and Improved Custom Reports Added to Moz Analytics, Moz
- Did The Google Disavow Tool Work For You?, Search Engine Roundtable
- The Link Building Approach for Time-Strapped People, Search Engine People
Search Marketing
- The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search, Search Engine Land
- Four SEM Tips on How to Reach Holiday Shoppers Before Their Stockings are Stuffed, Yahoo Advertising Blog
- Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000, Search Engine Land
- The Foundations of Process Optimization, 3qdigital.com
- Consumers’ Mobile Path to Purchase: 5 key findings, Inside AdWords
- Video Distribution vs. Self-Hosting Videos On Your Own Site
- How Recent Organic Search Changes Will Affect Paid Search, Search Engine Land
- Creative That Clicks: Download Our Guide to Getting Your Ads in Shape, Inside AdWords
- Video: Answers to the top 5 FAQs about Holiday SEM Campaigns, Yahoo Advertising Blog
- How B2B Sites Can Align Their Website Strategy With SEM Tactics, Search Engine Land
- 4 Google Changes and How Online Merchants Can Adapt, Search Engine Watch
- Bing Ads Executives Share Plans To Make Bing A Better Ad Platform, Search Engine Land
- Connect Search Campaigns With Consumers Post Hummingbird, Search Engine People
- AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?, Search Engine Land
- Google Landscaping – Making sure you Own Your Brand, State of Digital
SEM / Paid Search
- Marin Issues Google Enhanced Campaigns Impact Study, Search Engine Land
- 14 Metrics Every PPC Report Should Have, Search Engine Watch
- Clearing Up Negative Broad Match in AdWords, www.wordstream.com
- How Google’s New Campaign Type Expands Your Market Reach, PPC Hero
- The Ultimate Guide to Adwords Ad Extensions, Vertical Measures
- Why Search CPCs Continue To Rise, MediaPost
- How can you track competitors PPC spend?, State of Digital
- 5 Ways To Unlock The Benefits Of Semantic Search, Search Engine Land
- Quick Start Guide to Analyzing AdWords Performance, blog.adstage.io
- The Ultimate Holiday PPC Checklist – Check It Twice!, SwellPath
- A Rundown of PPC Search Queries and Keyword Match Types, SEER Interactive
- The New Google Shopping – why and how to sign up TODAY, 3qdigital.com
- Four Tips to Get More Mobile Shoppers Clicking on Your Holiday Search Ads, Yahoo Advertising Blog
- PPC vs. PPCs: A Reminder On Plurals & Pluralization Optimization In Paid Search, Cypress North
- Pros and Cons of Google Enhanced Campaigns, PerformanceIN
- The Positives of Removing Negatives, WordStream
Searching
- Best Ways to See What’s Trending On Youtube, internetmarketingninjas.com
- Concept-Based Web Search, SEO By The Sea
- OK Google: How About OK Jarvis, OK Android, Or Even OK Barry, Search Engine Land
- Search Explorer takes first adventurous steps into search, Majestic SEO Blog
- Google tests hide number of search results, allgoogletesting.blogspot.com
- The Mission Of Microsoft And Bing Is The Evolution of Search, Forbes
Local & Maps
- The Return Of Pegman And Other New Google Maps Features, Search Engine Land
- Where Do You See Local Search in 2014? 26 Experts Weigh In, www.poweredbysearch.com
- Google wants to build maps that customize themselves based on what they know about you, GigaOM
- Google Places Listings Get Integrated Into Android’s Phone App — And They’re Terrible, Search Engine Land
- Google Carousel for Local Search: How to Get Your SMB Prepared, Crazy Egg
- Google Needs to Make Maps for Motorcyclists, Wired
Industry
- Google Employees Confess The Worst Things About Working At Google, Business Insider
- Google starts testing ART, a potential replacement for Dalvik in Android, gigaom.com
All the best,
Brett Prince
