At long last, LinkedIn has begun offering video advertising! The professional-based social network has announced that their LinkedIn Ads platform now supports delivery of 300 x 250 video ad units for their advertisers.
Just like its text and image-based brothers, the new video ads share the same potential reach to LinkedIn users – 175 million globally, the same reach that has been available to advertisers via LinkedIn’s self-serve ad platform for some time now. Just like the more traditional text and image ad formats, the video ads will be competing for clicks and impressions throughout the site.
So, how does it work?
When a user clicks on the video ad, a 30 second video will start playing in the 300 x 250 ad space and advertisers have the option to direct users to a website or landing page once the video ad runs for the 30 seconds.
Advertisers will also be able to run video ads with both pay-per-click and pay-per-view metrics, also having the option to leverage LinkedIn’s unique targeting features such a job title or function, zeroing in by industry, geographical location, a specific company name or size, a user’s age, gender and more.
LinkedIn also wanted to streamline the process through the integration of YouTube videos and analytics directly into the service. With LinkedIn’s video ads you can take advantage of your brand’s existing YouTube presence and promote the same videos within LinkedIn’s network. Effectively, you will be extending your YouTube reach while increasing the same YouTube based stats.
Here’s the catch.
Nah, there isn’t one! LinkedIn doesn’t require any sort of weekly, monthly or annual budget, they simply require advertisers to run a minimum $2 per click and the daily budget allowance can be as low as $10. This is a fantastic option for those companies looking to blow out their video marketing strategy, especially those involved in B2B.
So how about it? Are you going to try out LinkedIn’s new video ads for yourself or a client? What do you think about the idea of being able to promote YouTube videos on a 3rd party ad network?
Share your thoughts in the comments below!