Mad Men’s Don Draper Pitches Facebook’s Timeline September 29, 2011 by Brett Prince Facebook has always been about your connections, your relationships. It put your friends first and your personal information second. Imagine harnessing the power of nostalgia, organizing information and keeping a “you” focus without losing sight of your relationships. A beautiful layout featuring photos and comments from friends, having a deep emotional resonance. As you go through the years, you can see photos. Comments that friends wrote on your wall. Posts that you shared and that were shared with you. Timeline isn’t a glimpse of your Facebook history, but of your life story. Timeline is you.