With LinkedIn popularity on the rise, it has become the world’s largest professional network – LinkedIn is now 100 million members strong. As you can imagine, LinkedIn has quickly become a focus for many Internet marketing campaigns, allowing users to connect to businesses and demographics around the world. LinkedIn has been integrated into the fabric of the social web.
Klout, the startup that aims to measure the influence of social media users, has added a highly requested feature to their scoring system: Klout scoring for LinkedIn. Klout now has the ability to analyze your actions on LinkedIn, including how you’re driving action and exactly how you’re influencing people.
Once you’ve added LinkedIn from your Klout dashboard, your connections and activities will be shown alongside your Twitter and/or Facebook actions, adding a signal to your Klout score and influencing your overall score analysis.
Seeing as LinkedIn is becoming more popular as a social tool for business connections online, it’s no surprise that Klout has opted to include these activities and connections to round out one’s Klout score. Klout score may not matter much to the average user; however some brands are presently experimenting with programs that will provide special perks to users with high Klout scores. Cool, huh? Think about something like that for your campaign down the line.
Klout is also aiming to identify topic experts through their recently announced +K feature, a way to measure social media influence on a topic, but that also allows users to give other users authority on specific subjects. If a person has influenced you on a topic, you are able to give that person a +K for a particular topic. Topics are currently being generated by Klout’s algorithms, but the goal is to eventually let users submit their own topics.
Remember, your Klout score travels with you across the web, and Seesmic, a Twitter client, even shows Klout scores attached to tweets. From a social media marketing (SMM) perspective it’s important to consider how things like this affect the way you interact with users and how your updates are perceived. Overall, it really comes down to quality engagement and frequency.
How about it? Do you see yourself using the +K feature in the foreseeable future? What are your thoughts on Klout and LinkedIn as a whole?