Twitter’s self-serve ad platform finally began to roll out in November, a handful of advertisers test piloting the initiative. Twitter had originally introduced the ad serving model back in April 2010, but it’s been limited to agency partners and bigger players until now. The public advertising structure will be available to anyone with a credit card who would like to take advantage of Twitter’s Promoted Products.
Twitter is at a point now where they’re very focused on growing their business. Promoted Products targets small and medium-sized business who want to build their Twitter audience and engage with their target market on a new level – this is clearly a big shift in any company’s social media marketing strategy. As with the majority of big development initiatives, Twitter is taking the time to test the ad platform carefully, starting small and making improvements where necessary, improving what works and adapting what doesn’t. At present, Twitter has plans to roll out this feature to more advertisers over the next few weeks and months to come, so stay tuned!
Even though Twitter moved ahead with a turn-key advertising solution roughly a year ago, potential advertisers didn’t actually have the opportunity to buy ads until last month.
Being a private company, Twitter doesn’t disclose financial information, however eMarketer has estimated that Twitter hit $45 million in ad revenue during 2010 and is projected to pull in $139 million for 2011 – an outstanding improvement of 210%.
Would you consider using Twitter to advertise your company or website?