Why Mobile Websites Matter & How Google’s GoMo Can Help November 3, 2011 by Brett Prince The mobile web is evolving rapidly, and it’s a fact: most businesses do not have a mobile website. More than 2 in 5 mobile users will access the web from their phone each month, however very few websites actually mobile-optimize their content. If your website isn’t optimized for mobile, your site usability is in jeopardy and you’re running the risk of losing a potential customer, something that is 100% preventable. 61% of users are unlikely to revisit a website that is not mobile friendly – are you willing to take that risk? This literally happens thousands of times every day because most websites don’t work well on a smartphone. Customer engagement even increases 85% with a mobile optimized site! Google is always looking to create the best user experience possible, and mobile websites are playing an increasingly important role in how users will interact with a business through their phones. To help businesses with the mobile transition, Google has launched “GoMo” (Go Mobile), an initiative designed to help businesses understand mobile and the large number of benefits of having a mobile web presence. If you’re interested in mobile, here are a few cool GoMo site features to help get you started! How does your site look on mobile? Enter your website and check out how it looks on a mobile phone. The GoToMeter will analyze elements of your site and make mobile friendly suggestions. You even get a free analysis to download! Why mobile matters. Use the latest data to learn more about mobile trends, benefits, and why optimizing for mobile will positively impact your website and your business. Learn from those who have done it. Web design isn’t easy, especially if you’re unfamiliar with mobile design. Take a look at the mobile sites of businesses that are doing it right and learn more about mobile best practices. For Google, mobile sites for businesses will be something they will continue to push with the intention to grow their mobile ad business. So far this year it has accounted for $2.5 billion in revenue compared to $1 billion in 2010. Mobile is critical for any business and GoMo is here to help. Take advantage of howtogomo.com and put your website and your marketing strategy into the hands of customers.