4 Reasons Why SEO Isn’t Dead

There’s continuous talk and complaints about SEO, some claiming that it’s dead. SEO is dead. Just kidding. But aren’t you getting sick of hearing that? There are always claims that the latest Google update is going to destroy any sort of strategy that ever existed, but the people that push that sort of talk usually just want traffic to their blog post/an article illustrating the point.

People have even claimed that SEO doesn’t work. Oh. Well, it’s 2012 and we’re optimizing content for search engines. Sounds like SEO to me, and guess what? People even want help doing it. The reality is that SEO isn’t going to fade away into nothing, but it will evolve, just like any good piece of technology. Here’s why SEO isn’t going anywhere:

1. SEO Is Profitable

Google is still driving a serious amount of traffic through search. Therefore, a massive amount of money is at stake. Where there’s money, there will always be competition and a willingness to spend money to win.

2. SEOs Bridge the Gap

SEO best practices like aren’t intuitive (know rel=canonical? Explain it to someone who doesn’t know a thing about SEO). There will forever be a need for communicating best practices to those who don’t live in the SEO world. Rather than viewing search algorithm changes as a threat, view them as an opportunity. A company’s reliance on your knowledge will grow as search engines continue to change the rules. You’re an asset. Embrace it.

3. SEO Speaks to Customers & Prospects

Developing strategies aimed at scaling keywords across an organization digital landscape will always be important. It’s also important to remember that keywords aren’t an SEO thing, they’re a marketing thing.

The first rule of communication is to speak to your audience in a language they can understand. Keyword research is really user research into how language is most often used by a prospective and present customer base relating to your content topics, services, and products. Hint: do not ignore this.

4. SEO Works For The User

Activities related to SEO are also beneficial to the user experience:

  • Keyword research and content relevance
  • Meaningful, keyword focused page titles
  • Specially crafted meta descriptions with keyword focus
  • Proper spelling
  • An easy to use site with keyword optimized global navigation
  • Social media integration to follow a company off-site
  • Pages are error free
  • There are no broken internal links
  • Internal content linking to the most relevant pages when applicable
  • Click path analysis to help improve the user experience and reduce bounce rate
  • Elimination of duplicate content
  • Elimination of content that cannot be indexed (Flash, JavaScript, AJAX)
  • The use of analytics to help improve site performance
  • Optimization of both videos and images for indexing and meaningful, keyword optimized titles
  • Ensuring that out of date/discontinued pages redirect to replacements
  • Reducing page load speed wherever possible

SEO Will Be Around For Years To Come

The larger the company, the harder it is to do these things on a consistent, ongoing basis. It requires a focused effort, and requires a guiding hand that ensures activities are executed properly.

With search evolving and becoming fragmented into hyper niche channels, and as voice based searching becomes more prominent, there will always be a need to understand the technology behind the searches. Searching technology will always need to be able to find, process and interpret the data and information it’s looking for. These protocols will still need to be communicated to businesses and sites that want their information to be found.

It’s always important to understand the language that potential and present customers are using to find you, and for you to ensure that your keyword strategy scales across the entire digital landscape.

So, is SEO dead, dying, or stronger than ever?

Join the discussion 12 Comments

  • Gusto says:

    SEO is a just huge scam.

    • First off, learn how to type.  Second off, if you think SEO is a scam, your clueless.  SEO has proven to be an effective strategy for businesses looking to increase their online presence, and those who spend time and money on it would agree.  

  • Gusto says:

    SEO is a just huge scam.

    • First off, learn how to type.  Second off, if you think SEO is a scam, your clueless.  SEO has proven to be an effective strategy for businesses looking to increase their online presence, and those who spend time and money on it would agree.  

  • Over the years SEO has changed dramatically, so much so in fact that some of the …half measures and mean that the coupling of social and SEO is here to stay.

  • Over the years SEO has changed dramatically, so much so in fact that some of the …half measures and mean that the coupling of social and SEO is here to stay.

  • The nice thing about SEO is that your ‘time and energy’ is an investment into the future of your ranking and it’s a snowball effect.  If course, you need to do it correctly.

  • The nice thing about SEO is that your ‘time and energy’ is an investment into the future of your ranking and it’s a snowball effect.  If course, you need to do it correctly.

  • PrimeOutsourcing says:

    SEO has been a good use in promoting companies. Outsourcing became a tool in improving SEO for years. As an example, Prime Outsourcing has been serving overseas clients by their staff which specializes web marketing – this include SEO. It also has professional web developers and designers.  Helping businesses for years us more reliable in outsourcing. To know more about us, check http://primeoutsourcing.com/

  • PrimeOutsourcing says:

    SEO has been a good use in promoting companies. Outsourcing became a tool in improving SEO for years. As an example, Prime Outsourcing has been serving overseas clients by their staff which specializes web marketing – this include SEO. It also has professional web developers and designers.  Helping businesses for years us more reliable in outsourcing. To know more about us, check http://primeoutsourcing.com/

  • jean says:

    seo will be not dead as internet rules as search engine google will throw new algorithms to us and we will overcome from the drastic effects of us

  • Seo is targeted to get your website positioned as close to the top of search engine results as feasible. Seo is considered as the major website enhancement. The concepts of good Search Engine Optimization are hardly a secret. If done appropriately, the outcomes of your SEO efforts are quite impressive. Those who practice exactly what some describe as “ethical” and also “appropriate” Search Engine Optimization are called White Hat Search Engine Optimization’s. The most important for Search Engine Optimization is to follow the regulations and also you will not have anything to worry about. Hire an expert for your SEO needs!

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